WeAreX
WeAreX
Note: WeAreX was formerly known as Killing Kittens but was separated to bring clearer brand clarity.
WeAreX is not just a dating app, but a social space for open-minded people to connect and explore without judgment or shame. Born out of the global adult events brand 'Killing Kittens', this app was designed to help people find like-minded individuals in a world where social taboos and censorship often prevent open discussions about sex and sexuality. Despite these obstacles, WeAreX has already attracted a significant user base, with hundreds of thousands of downloads and £2.5m in funding raised to date.
As the UI/UX designer, brand strategist, and fundraising expert for the project, I've played a pivotal role in creating a profitable company and a global movement. In this case study, I'll take you through the different aspects of the app's development, from branding to user experience, and show you how we overcame challenges to create a unique and innovative social platform.
Note: WeAreX was formerly known as Killing Kittens but was separated to bring clearer brand clarity.
WeAreX is not just a dating app, but a social space for open-minded people to connect and explore without judgment or shame. Born out of the global adult events brand 'Killing Kittens', this app was designed to help people find like-minded individuals in a world where social taboos and censorship often prevent open discussions about sex and sexuality. Despite these obstacles, WeAreX has already attracted a significant user base, with hundreds of thousands of downloads and £2.5m in funding raised to date.
As the UI/UX designer, brand strategist, and fundraising expert for the project, I've played a pivotal role in creating a profitable company and a global movement. In this case study, I'll take you through the different aspects of the app's development, from branding to user experience, and show you how we overcame challenges to create a unique and innovative social platform.
500+
UI Screens Designed
500+
UI Screens Designed
£2.5m
Funds raised (using my pitch decks and videos
£2.5m
Funds raised (using my pitch decks and videos
15+
Presentation Decks
15+
Presentation Decks
3
Videos produced
3
Videos produced
2
Re-Brands
2
Re-Brands
7
Websites Designed
7
Websites Designed
432
UI Screens Designed
432
UI Screens Designed
£1.5m
Funds raised (using my pitch decks and videos
£1.5m
Funds raised (using my pitch decks and videos
25
Presentation Decks
25
Presentation Decks
5
Videos produced
5
Videos produced
2
Re-Brands
2
Re-Brands
7
Websites Designed
7
Websites Designed
App UI/UX
App UI/UX
Creating a social dating app is a huge challenge. It's not just about swiping right or left, it's about creating a space where people can find their tribe, without judgment.
Throughout the entire design process, safety, privacy, and security were always at the forefront.
We wanted users to feel reassured and safe, which was pivotal in providing a quality and unique user experience that allowed them to let go of inhibitions and express themselves freely. Below, you'll see the core parts of the design that make up the app and what makes it unique.
Creating a social dating app is a huge challenge. It's not just about swiping right or left, it's about creating a space where people can find their tribe, without judgment.
Throughout the entire design process, safety, privacy, and security were always at the forefront.
We wanted users to feel reassured and safe, which was pivotal in providing a quality and unique user experience that allowed them to let go of inhibitions and express themselves freely. Below, you'll see the core parts of the design that make up the app and what makes it unique.
Profiles
WeAreX is built upon a few key pillars, the first being member profiles. We created profiles that allow users to express their sexuality in a safe and open environment.
Our design was tailored to the needs of sex-positive individuals, providing fun and provocative prompts that help users express their true desires in a way that feels comfortable and engaging.
Profiles
WeAreX is built upon a few key pillars, the first being member profiles. We created profiles that allow users to express their sexuality in a safe and open environment.
Our design was tailored to the needs of sex-positive individuals, providing fun and provocative prompts that help users express their true desires in a way that feels comfortable and engaging.
Browse
We made finding your perfect match on WeAreX easy by creating a browse members section with special search filters that allow users to find people who share the same kinks, fantasies, gender, or sexuality.
We also added unique features like "Meet tonight" for spontaneous meetups.
Browse
We made finding your perfect match on WeAreX easy by creating a browse members section with special search filters that allow users to find people who share the same kinks, fantasies, gender, or sexuality.
We also added unique features like "Meet tonight" for spontaneous meetups.
Events
One of the unique features of WeAreX is its event platform. We built a ticketing platform into the app, enabling users to browse and buy tickets for sex-positive events, as well as check-in using their e-ticket and QR code.
WeAreX allows hosting of events that might not be permitted on traditional ticketing platforms.
Events
One of the unique features of WeAreX is its event platform. We built a ticketing platform into the app, enabling users to browse and buy tickets for sex-positive events, as well as check-in using their e-ticket and QR code.
WeAreX allows hosting of events that might not be permitted on traditional ticketing platforms.
Chat Groups
To foster a sense of community and help people find like-minded individuals, WeAreX offers chat groups as another pillar of the app.
Designing for large-scale chat groups and a sex-positive community required innovative thinking to ensure safety, security, and privacy were at the forefront of the user experience.
Chat Groups
To foster a sense of community and help people find like-minded individuals, WeAreX offers chat groups as another pillar of the app.
Designing for large-scale chat groups and a sex-positive community required innovative thinking to ensure safety, security, and privacy were at the forefront of the user experience.
Promotional Trailer
Promotional Trailer
When tasked with creating a new launch video for WeAreX, I had just two days to storyboard, produce, and edit it from scratch. The goal was to create a compelling and sexy launch trailer that would both explain the problem WeAreX was solving and showcase the app as the solution.
It needed to be approachable and feel like a call to action. Despite the challenges, the trailer was a huge success, receiving rave reviews from the team, stakeholders, shareholders, and audiences alike. It was definitely a proud moment for me and my team.
When tasked with creating a new launch video for WeAreX, I had just two days to storyboard, produce, and edit it from scratch. The goal was to create a compelling and sexy launch trailer that would both explain the problem WeAreX was solving and showcase the app as the solution.
It needed to be approachable and feel like a call to action. Despite the challenges, the trailer was a huge success, receiving rave reviews from the team, stakeholders, shareholders, and audiences alike. It was definitely a proud moment for me and my team.
0:00/1:34
Branding
Crafting a brand for a dating app that stands out from the competition is no easy feat. Our goal was to create a gender-neutral and vibrant brand that embodies the energy and spirit of our community. We wanted to convey a sense of freshness, boldness, and unapologetic authenticity that was reflected in both our visual identity and tone of voice.
One of the challenges we faced was creating a recognisable X logo that wasn't mistaken for a decorative element or a close button. After experimenting with different designs, we decided to place the X inside a heart, giving it warm and positive connotations that are subtle yet satisfying to spot. Our logo is clean, rounded, and colourful, conveying approachability, friendliness, and diversity.
Crafting a brand for a dating app that stands out from the competition is no easy feat. Our goal was to create a gender-neutral and vibrant brand that embodies the energy and spirit of our community. We wanted to convey a sense of freshness, boldness, and unapologetic authenticity that was reflected in both our visual identity and tone of voice.
One of the challenges we faced was creating a recognisable X logo that wasn't mistaken for a decorative element or a close button. After experimenting with different designs, we decided to place the X inside a heart, giving it warm and positive connotations that are subtle yet satisfying to spot. Our logo is clean, rounded, and colourful, conveying approachability, friendliness, and diversity.
To ensure authenticity, we used real people in our imagery, rather than relying on stock photos that could undermine our message of being your true self in a safe space. We curated a library of images that exude a cool, authentic, and edgy vibe. We often chose film shots to give our imagery a vintage and raw feel.
We're proud of the final result, a brand that stands out in a crowded market. We believe it embodies boldness, freshness, and unapologetic authenticity, truly reflecting the sex-positive community we serve.
To ensure authenticity, we used real people in our imagery, rather than relying on stock photos that could undermine our message of being your true self in a safe space. We curated a library of images that exude a cool, authentic, and edgy vibe. We often chose film shots to give our imagery a vintage and raw feel.
We're proud of the final result, a brand that stands out in a crowded market. We believe it embodies boldness, freshness, and unapologetic authenticity, truly reflecting the sex-positive community we serve.
Fundraising
Fundraising
Since 2018, we've secured £2.5m in 4 rounds of seed funding, with me as a driving force behind each raise. I carefully curated each investment pitch deck to showcase WeAreX's unique value proposition in a competitive dating app market. Despite the challenge of convincing investors to support a social dating app focused on enhancing people's sex lives, our pitch decks have received an average of over 1000 views each and have been overfunded every time.
Since 2018, we've secured £2.5m in 4 rounds of seed funding, with me as a driving force behind each raise. I carefully curated each investment pitch deck to showcase WeAreX's unique value proposition in a competitive dating app market. Despite the challenge of convincing investors to support a social dating app focused on enhancing people's sex lives, our pitch decks have received an average of over 1000 views each and have been overfunded every time.
£2.5m
Raised 2018-2022
£2.5m
Raised 2018-2022
15
Pitch, Marketing and Sales Decks
15
Pitch, Marketing and Sales Decks
3
Investment Videos Produced
3
Investment Videos Produced
£2.5m
Raised 2018-2022
15
Pitch, Marketing and Sales Decks
3
Investment Videos Produced
My contributions also led to the success of our crowdfunding campaigns. I wrote and designed each campaign page with compelling graphics, resulting in impressive conversion rates that drove prospective investors to request our pitch deck.
I've also taken the lead in producing investment pitch videos since 2020. From scripting and editing live action footage to creating dynamic motion graphics, I've played a critical role in bringing our vision to life. You can see the latest investment film on Killing Kittens case study.
My contributions also led to the success of our crowdfunding campaigns. I wrote and designed each campaign page with compelling graphics, resulting in impressive conversion rates that drove prospective investors to request our pitch deck.
I've also taken the lead in producing investment pitch videos since 2020. From scripting and editing live action footage to creating dynamic motion graphics, I've played a critical role in bringing our vision to life. You can see the latest investment film on Killing Kittens case study.
To wrap things up, I invite you to experience WeAreX for yourself. Head over to the App Store to download the app and see the product I designed firsthand. I'm confident that you'll be impressed by what you see. Thank you for taking the time to learn about my role in creating WeAreX.
To wrap things up, I invite you to experience WeAreX for yourself. Head over to the App Store to download the app and see the product I designed firsthand. I'm confident that you'll be impressed by what you see. Thank you for taking the time to learn about my role in creating WeAreX.
Get the app
Legal Drop
Co-founder and CEO of a crowdfunded social media management SaaS tool, whilst navigating all of the challenges along the way.
See project
Legal Drop
Co-founder and CEO of a crowdfunded social media management SaaS tool, whilst navigating all of the challenges along the way.
See project
Welldoing
A huge UI/UX undertaking to help make people find the right therapist for them quick and easy.
See project
Welldoing
A huge UI/UX undertaking to help make people find the right therapist for them quick and easy.
See project