Previous Branding
When I first came across the website, its outdated appearance didn't match the client's vision. While the client wanted to keep the luxurious and dark feel, we aimed to modernise the website by refreshing the stock imagery and swapping the serif typefaces and old logo with more current and lively designs.
Mini-refresh
We revitalised the site's imagery and introduced a bold update to the typefaces. Several UI enhancements were made, such as a max-height registration form and the adoption of a striking new colour scheme that incorporated a vibrant ice blue for the call-to-action buttons, creating a more coherent and appealing design.
Full rebrand
A year later, I spearheaded a comprehensive rebranding effort, which involved in-depth discussions with customers, the team, and key stakeholders. This process included consolidating all sub-brands to avoid diluting the core message of the company's identity.
Additionally, I led the creative direction for a photoshoot campaign called #WeAreKK, allowing us to incorporate proprietary imagery throughout the site. This empowering experience laid the foundation for a fresh, brighter look that would transition Killing Kittens from a secretive underground club to an inspiring global movement. The goal was to create a lifestyle brand that people would be eager to join and embrace as part of their lives.
Brand update and new app
The pandemic provided an opportunity for us to pause, refresh the brand, and prepare KK for another round of investment. The offering expanded from events to a full-fledged dating app, necessitating a shift in brand messaging to appeal to a broader audience of open-minded individuals.
While the previous site hinted at this direction, it was mainly conceptual. Now, with a functional app to market and use as promotional material throughout the website, we aimed to capitalise on video content to animate the site and keep users engaged for longer periods. Although preserving the female-first ethos was crucial, much of the messaging and assets highlighted the global movement of kittens to emphasise KK as a widely accepted community.
Back to the roots
In mid-2022, we faced challenges marketing the Killing Kittens app due to the brand's association with adult parties. To address this, we separated the dating app into a distinct brand, WeAreX, allowing Killing Kittens to focus on organising world-renowned parties.
This split provided a clearer direction for market positioning and branding. Killing Kittens needed a new website emphasising events, and we successfully launched the WeAreX app in Q2 2023. The launch generated significant fanfare, increased new sign-ups, and enabled a seamless user transition to the new platform.
Branding
Today, the Killing Kittens brand confidently targets the luxury events market, known for hosting the world's finest adult events. The brand's captivating and sumptuous imagery complements its unwavering commitment to a female-first ethos.
This approach has broadened to encompass 'Kittens' as a more inclusive group, embracing anyone who identifies as a woman or non-binary.
Fundraising
There were 4 successful raises under the Killing Kittens name before the brand was split into Killing Kittens and WeAreX. Check out some of the key figures below as well as the latest investment pitch video which I scripted, edited and produced.
Behind the scenes 🔈
In 6 years, I had the privilege to lead the transformation of Killing Kittens from a small underground London movement to a globally recognized household name. Our team's dedication in empowering singles and couples to embrace their sexuality has saved marriages, helped women re-connect with their sexual selves after trauma, and facilitated countless successful marriages and happy ever-afters. I'm proud of the positive impact we've made around the world.
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