Welldoing

Welldoing

Introducing Welldoing: a UK-based therapist matching platform that has been connecting individuals with qualified therapists since 2013. However, with the ever-growing demand for mental health and wellness services, it was time for a complete re-brand to modernise the platform and create a more intuitive and effective user experience.

As the creative director on this project, I was tasked with bringing a fresh and distinctive approach to the brand, while also developing a revolutionary booking and messaging system to drive bookings and payments through the site. Alongside this, we created an extensive content hub to house their editorial content.

The end result is a brand new platform that is set to launch in Q2 2023, offering a seamless experience for users and setting Welldoing apart from its competitors.

Introducing Welldoing: a UK-based therapist matching platform that has been connecting individuals with qualified therapists since 2013. However, with the ever-growing demand for mental health and wellness services, it was time for a complete re-brand to modernise the platform and create a more intuitive and effective user experience.

As the creative director on this project, I was tasked with bringing a fresh and distinctive approach to the brand, while also developing a revolutionary booking and messaging system to drive bookings and payments through the site. Alongside this, we created an extensive content hub to house their editorial content.

The end result is a brand new platform that is set to launch in Q2 2023, offering a seamless experience for users and setting Welldoing apart from its competitors.

100+

UI Screens Designed

100+

UI Screens Designed

3

Branding Concepts

3

Branding Concepts

Chat

UI/UX

Chat

UI/UX

Bookings

UI/UX

Bookings

UI/UX

Payments

UI/UX

Payments

UI/UX

Content Hub

UI/UX

Content Hub

UI/UX

100+

UI Screens Designed

100+

UI Screens Designed

3

Branding Concepts

3

Branding Concepts

Chat

UX/UI

Chat

UX/UI

Bookings

UX/UI

Bookings

UX/UI

Payments

UX/UI

Payments

UX/UI

Content Hub

UX/UI

Content Hub

UX/UI

Platform UI/UX

Platform UI/UX

When it comes to finding the right therapist, the process can be overwhelming and daunting. That's why I made it my mission to create an easy-to-use platform for clients to find the perfect practitioner for their needs. Through intuitive search filters and detailed practitioner profiles, clients can quickly find the right fit.

But it wasn't just about the clients. I also designed a full booking system that allows for seamless transactions and recurring bookings. Practitioners can easily manage their schedules and payments through a user-friendly dashboard. And with the platform catering to both therapists and coaches, I made sure to handle the nuances between their profiles and session types.

Communication is key, which is why I designed a chat system that incorporates custom features, like seeing booking appointments directly within the chat for quick and easy access.

And to top it off, I also created a content hub that houses thousands of articles, making it easy for users to filter and find relevant content in the wellbeing space.

After completing the rebrand, I took it a step further by redesigning the entire front-facing brochure site, including dynamic landing pages, about pages, and a recommendation hub for even more wellness content.

When it comes to finding the right therapist, the process can be overwhelming and daunting. That's why I made it my mission to create an easy-to-use platform for clients to find the perfect practitioner for their needs. Through intuitive search filters and detailed practitioner profiles, clients can quickly find the right fit.

But it wasn't just about the clients. I also designed a full booking system that allows for seamless transactions and recurring bookings. Practitioners can easily manage their schedules and payments through a user-friendly dashboard. And with the platform catering to both therapists and coaches, I made sure to handle the nuances between their profiles and session types.

Communication is key, which is why I designed a chat system that incorporates custom features, like seeing booking appointments directly within the chat for quick and easy access.

And to top it off, I also created a content hub that houses thousands of articles, making it easy for users to filter and find relevant content in the wellbeing space.

After completing the rebrand, I took it a step further by redesigning the entire front-facing brochure site, including dynamic landing pages, about pages, and a recommendation hub for even more wellness content.

Booking flow

Booking flow

Check out this quick demo of the booking flow that I designed for Welldoing. See how clients can easily find the right practitioner for them using quick and easy search filters, and then book them directly on the platform with just a few clicks.

The booking system also allows for recurring bookings and regular payments, making the process hassle-free.

And for practitioners, I created a user-friendly dashboard to manage bookings, clients, and payments. Watch and see how it all comes together!

Check out this quick demo of the booking flow that I designed for Welldoing. See how clients can easily find the right practitioner for them using quick and easy search filters, and then book them directly on the platform with just a few clicks.

The booking system also allows for recurring bookings and regular payments, making the process hassle-free.

And for practitioners, I created a user-friendly dashboard to manage bookings, clients, and payments. Watch and see how it all comes together!

Branding

Branding

Welldoing's branding was long overdue for a refresh, so I took the lead on a complete re-branding initiative. I began by delving into Welldoing's values to generate three distinct themes: Classic, Calm, and Professional. From there, I created three unique designs for each theme, offering the client a range of options to choose from. After some consideration, the client was drawn to the 'Calm' theme, which conveyed feelings of peace and serenity that we felt would make users feel safe and secure while engaging with the brand.


When it came to the logo, I aimed to retain the strong, professional typeface that was already in use while, but added separation to each word by adjusting the font weight. I then created a logo mark that would effectively capture the essence of the mental health and wellness industry. I merged a chat bubble with a tree shape to symbolise communication and nature's calming influence, respectively.


To see the re-branding process in action, take a look at the video, which showcases the three re-brand proposals that I presented to the client (pre-logo).

Welldoing's branding was long overdue for a refresh, so I took the lead on a complete re-branding initiative. I began by delving into Welldoing's values to generate three distinct themes: Classic, Calm, and Professional. From there, I created three unique designs for each theme, offering the client a range of options to choose from. After some consideration, the client was drawn to the 'Calm' theme, which conveyed feelings of peace and serenity that we felt would make users feel safe and secure while engaging with the brand.


When it came to the logo, I aimed to retain the strong, professional typeface that was already in use while, but added separation to each word by adjusting the font weight. I then created a logo mark that would effectively capture the essence of the mental health and wellness industry. I merged a chat bubble with a tree shape to symbolise communication and nature's calming influence, respectively.


To see the re-branding process in action, take a look at the video, which showcases the three re-brand proposals that I presented to the client (pre-logo).

Dr Libby Watson

Cognitive analytic therapy psychotherapist

12 Satisfied Clients

Anxiety

Binge eating

+9 more

I am committed to providing you a safe, confidential space where...(more)

Brighton, BN2

Sessions from £60

See working schedule

Save

View profile

Book session

How to Identify Your Values and What You Need from Your Career

by Claire Brown

Book session

welldoing

We are the UK’s leading therapist matching service with 30,000+ people discovering life-changing therapy through us

Find your therapist

Dr Libby Watson

Cognitive analytic therapy psychotherapist

12 Satisfied Clients

Anxiety

Binge eating

+9 more

I am committed to providing you a safe, confidential space where...(more)

Brighton, BN2

Sessions from £60

See working schedule

Save

View profile

Book session

How to Identify Your Values and What You Need from Your Career

by Claire Brown

How to Identify Your Values and What You Need from Your Career

by Claire Brown

Book session

welldoing

We are the UK’s leading therapist matching service with 30,000+ people discovering life-changing therapy through us

Find your therapist

Thank you for taking the time to explore my work on the Welldoing platform. The new platform is set to go live in Q2 2023, but in the meantime, I invite you to visit their existing website to learn more about the current services they offer.

I'm proud to have been a driving force behind the complete re-brand of Welldoing, designing a platform that is intuitive and effective for users and with a modern, distinctive brand that sets them apart in the mental health and wellness market.

Thank you for taking the time to explore my work on the Welldoing platform. The new platform is set to go live in Q2 2023, but in the meantime, I invite you to visit their existing website to learn more about the current services they offer.

I'm proud to have been a driving force behind the complete re-brand of Welldoing, designing a platform that is intuitive and effective for users and with a modern, distinctive brand that sets them apart in the mental health and wellness market.

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