WAX
A Bold New Era in Social Dating
WAX is more than just a dating app - it's a global social platform where open-minded people connect without judgment. From the very beginning, Infinite played a crucial role in shaping WAX's success. We collaborated closely with WAX's team to break through social taboos, helping the platform build a worldwide user base and secure multiple rounds of funding. Through our partnership, we crafted a unique and inclusive space that continues to resonate with a growing community of like-minded individuals.
WAX is more than just a dating app - it's a global social platform where open-minded people connect without judgment. From the very beginning, Infinite played a crucial role in shaping WAX's success. We collaborated closely with WAX's team to break through social taboos, helping the platform build a worldwide user base and secure multiple rounds of funding. Through our partnership, we crafted a unique and inclusive space that continues to resonate with a growing community of like-minded individuals.
WAX is more than just a dating app - it's a global social platform where open-minded people connect without judgment. From the very beginning, Infinite played a crucial role in shaping WAX's success. We collaborated closely with WAX's team to break through social taboos, helping the platform build a worldwide user base and secure multiple rounds of funding. Through our partnership, we crafted a unique and inclusive space that continues to resonate with a growing community of like-minded individuals.
A safety-first user experience
A safety-first user experience
When WAX approached us to develop their social dating app, we knew it was more than just creating a platform for swiping. Our mission was to build a judgment-free space where users could truly find their tribe. We placed safety, privacy, and security at the heart of our design, ensuring that every user felt secure and free to express themselves.
By prioritising these elements, we helped WAX create a platform that stands out in the crowded dating app market, offering a unique, inclusive space for open-minded individuals.
When WAX approached us to develop their social dating app, we knew it was more than just creating a platform for swiping. Our mission was to build a judgment-free space where users could truly find their tribe. We placed safety, privacy, and security at the heart of our design, ensuring that every user felt secure and free to express themselves.
By prioritising these elements, we helped WAX create a platform that stands out in the crowded dating app market, offering a unique, inclusive space for open-minded individuals.
Designing Beyond Swipes
Each feature of the WAX app - Dating, Events, and Communities—was meticulously crafted to cater to a unique, open-minded audience. The design is bold, intuitive, and completely distinct from any other dating app, prioritising user privacy and safety at every step.
Every interaction within the app was designed to empower users to connect freely and confidently, making WAX not just a dating app, but a secure, vibrant community.
Each feature of the WAX app - Dating, Events, and Communities—was meticulously crafted to cater to a unique, open-minded audience. The design is bold, intuitive, and completely distinct from any other dating app, prioritising user privacy and safety at every step.
Every interaction within the app was designed to empower users to connect freely and confidently, making WAX not just a dating app, but a secure, vibrant community.
Branding Beyond Boundaries
Branding Beyond Boundaries
WAX needed a brand that speaks to its bold, open-minded community. We crafted a visual identity that defies conventions, making a strong statement across all touch points. From impactful billboards to sleek app icons, every element of the WAX brand was designed to connect and resonate with its audience.
WAX needed a brand that speaks to its bold, open-minded community. We crafted a visual identity that defies conventions, making a strong statement across all touch points. From impactful billboards to sleek app icons, every element of the WAX brand was designed to connect and resonate with its audience.
Authentic Social Connections
Authentic Social Connection
We managed WAX’s social media, primarily on Instagram, to authentically reflect the brand’s unique, open-minded ethos. A key challenge was navigating platform restrictions while ensuring compliance with content guidelines, allowing us to run successful Meta Ad campaigns.
Through strategic content planning and creative storytelling, we grew the community, increased engagement, and maintained a positive brand image that resonated with the audience, all while staying true to WAX’s vision of a judgment-free space.
We managed WAX’s social media, primarily on Instagram, to authentically reflect the brand’s unique, open-minded ethos. A key challenge was navigating platform restrictions while ensuring compliance with content guidelines, allowing us to run successful Meta Ad campaigns.
Through strategic content planning and creative storytelling, we grew the community, increased engagement, and maintained a positive brand image that resonated with the audience, all while staying true to WAX’s vision of a judgment-free space.
Debuting the WAX Premiere
Debuting the WAX Premiere
Under impossible timelines, we storyboarded, produced, and edited WAX’s launch video from scratch. The goal was to create an engaging trailer that clearly highlighted the problem WAX solves and positioned the app as the solution.
Despite the challenges, the trailer was met with outstanding feedback from the team, stakeholders, and audiences, marking a proud achievement for our team.
Under impossible timelines, we storyboarded, produced, and edited WAX’s launch video from scratch. The goal was to create an engaging trailer that clearly highlighted the problem WAX solves and positioned the app as the solution.
Despite the challenges, the trailer was met with outstanding feedback from the team, stakeholders, and audiences, marking a proud achievement for our team.
£4m
Capital Raised
Produced key assets including pitch decks, promotional videos, campaign pages and social/email graphics, vital in driving investors to action.
£4m
Capital Raised
Produced key assets including pitch decks, promotional videos, campaign pages and social/email graphics, vital in driving investors to action.
33%
Increase in Upgrades
Refined the app user experience through data analysis, leading to a 33% uptick in paid upgrades and in-app purchases.
33%
Increase in Upgrades
Refined the app user experience through data analysis, leading to a 33% uptick in paid upgrades and in-app purchases.
24%
Increase in CTR
Redesigned the client's emails and content strategy, resulting in a 24% increase in click-through rates.
24%
Increase in CTR
Redesigned the client's emails and content strategy, resulting in a 24% increase in click-through rates.
Xperience the app for yourself
Xperience the app for yourself
Explore WAX for yourself - get the app from the App Store and experience the design we brought to life.
Explore WAX for yourself - get the app from the App Store and experience the design we brought to life.
"Working with Infinite over the past 7 years has been instrumental to the success of WAX. They provided everything we needed from the ground up—UI/UX design, creative direction, branding and visual identity, video production, and more. Their expertise in fundraising strategy and marketing materials was pivotal in helping us raise over £4 million. Infinite seamlessly collaborated with our tech team, solving challenges and delivering the high-quality designs we required. They also managed our social content and graphic design, making them an integral part of our journey and success."
Craig Curchin
Head of Technology @ WAX
"Working with Infinite over the past 7 years has been instrumental to the success of WAX. They provided everything we needed from the ground up—UI/UX design, creative direction, branding and visual identity, video production, and more. Their expertise in fundraising strategy and marketing materials was pivotal in helping us raise over £4 million. Infinite seamlessly collaborated with our tech team, solving challenges and delivering the high-quality designs we required. They also managed our social content and graphic design, making them an integral part of our journey and success."
Craig Curchin
Head of Technology @ WAX
"Working with Infinite over the past 7 years has been instrumental to the success of WAX. They provided everything we needed from the ground up—UI/UX design, creative direction, branding and visual identity, video production, and more. Their expertise in fundraising strategy and marketing materials was pivotal in helping us raise over £4 million. Infinite seamlessly collaborated with our tech team, solving challenges and delivering the high-quality designs we required. They also managed our social content and graphic design, making them an integral part of our journey and success."
Craig Curchin
Head of Technology @ WAX
Ready to Bring Your Vision to Life?
Let’s turn your ideas into reality. Whether you have a clear vision or just the spark of an idea, we’re here to help you make it happen.
Ready to Bring Your Vision to Life?
Let’s turn your ideas into reality. Whether you have a clear vision or just the spark of an idea, we’re here to help you make it happen.
Ready to Bring Your Vision to Life?
Let’s turn your ideas into reality. Whether you have a clear vision or just the spark of an idea, we’re here to help you make it happen.